Sell on Social Media and YouTube, How to Price Products – ECH News
Tips include:
- Sell more at once to make more money
- Sell directly on social media
- How to price digital products
- Google can now subscribe to your email list
- Don’t let your content disappear
- Sell on YouTube
Shopify Tips
Sell More at Once, Make More Everytime
One of my clients has a thriving digital download business on Thinkific.
But, she gets complaints from folks who want to buy more than one PDF at a time. Unfortunately, Thinkific can’t do that. Neither can ThriveCart, the last time I looked at it.
But, Shopify certainly can.
We did a quick consult to ensure that my Shopify Starter for Digital Downloads course would help her solve that issue, and how to further improve the customer’s buying experience.
She already has a WordPress site and she was thrilled when I showed her how folks could purchase directly from her sales page right there on her site.
I also showed her a great way to do a new grid layout for all of her PDFs so folks could stay on that one page to get as many as they wanted.
And she can have links under each product on that grid page that will take folks to the full sales/landing pages she already has, if they want more info.
Sell Directly on Social Media
The nice folks over on Blogging Wizard have a post with ways you can sell digital products on social media platforms.
They encourage you to do through your “link in bio” on your profile.
To my surprise, they didn’t list LinkTree as a way to do that, but gave several alternative vendors for it.
To me, all of those vendors are costly or limited in some way.
If you have a WordPress site, it’s pretty easy to use Gutenberg blocks to create a page that mimics the link-in-bio look of any of these services.
Plus, there’s an easy way to put your Shopify products and buy button into that layout and allow purchase right there on your site. I teach how to do that in the Shopify Starter for Digital Downloads course.
I should probably make a video tutorial on how to make that page, huh? Okay, I will!! And I think I’ll make it available to the public.
How to Price Digital Products
Pricing your products is a tricky thing.
If you already have an audience who buys everything you publish, then you likely know how much they value what you create to help them. And you likely already know the price points they expect from you.
But, if you are trying to broaden your buyer pool to new audiences then you need to have a look around at the competition and consider whether your product is an introduction-level thing or a deep dive on the topic.
The nice folks at Blogging Wizard have a good article with examples on how and why different price points work for different types of products.
It does focus on Amazon products. But the tips work everywhere.
And, even if you sell on your own Shopify store, it’s worth checking out what similar things might be selling on Amazon and Etsy so you can see where your products fit into the mix.
Google Subscribes to Your Email List
If you use Google Merchant Center to run ads for your products, you can now get Google to subscribe to your store’s email list so they can see the content/pitch that you send your perspepective buyers.
That will help train their AI to create better ads for you.
I haven’t covered Google Merchant Center much, as most of my clients don’t run ads for their products. But I have been keeping my eye on it for months, including all of the changes they’ve been making to improve it.
They definitely provide super SEO ways for your products to get featured in Google Search.
So, I may dive into it more deeply later this spring or summer.
Substack Tips
Don’t Let Your Content Disappear
Facebook seems to be removing posts from some high-profile folks recently.
We don’t know why.
But, this is one of the reasons why it is important to be in more than one place where folks can follow you.
And this is why you need to post somewhere that you can fully backup and restore your content.
Heather Cox Richardson got some of her posts removed from Facebook. She, and her followers sent readers to her YouTube channel and to her Substack publication, which acts as her main blogging platform.
The problem is, there is no way to backup and restore your content on Substack yet.
See my post on my BlogAid Tips publication on Substack for more info on what happened, and how to contact Substack support to demand backups that we can restore.
It’s going to take all of us screaming about this non-stop to get it, I believe.
More Ecommerce Tips
Sell on YouTube
Do you participate in the Amazon Affilate Program?
Did you know that you can also connect your YouTube channel to your Amazon store/account?
I do a bunch of affiliate sales for tools and such on my Heartwood Art site.
But, I have not maxed out that opportunity on my Heartwood Art YouTube channel.
I’m about to rectify that situation!!!
And this week in the DIY SEO Everywhere course over on BlogAid, we’ll be doing a live workshop on YouTube SEO, including a checklist for all of the settings, as they have changed radically in the last 6 months.
Next week we’ll have a workshop on tips and tricks to get more reach on YouTube too.
Join us!!!!
We have workshops on Substack, AI SEO, and so much more that goes way beyond just SEO for Google.